DELIDRENGENE
Art Director & Graphic Designer – Label Design
Project
Delidrengene, a Danish delicacy brand, seeks fresh labels for their new sliced meat snack that visually appeals to and inform consumers while aligning with the brand’s identity. The labels should prominently display the Delidrengene logo, product name, and elements reflecting the ingredients. The design should use a color scheme reflecting freshness and quality, clear and legible typography, and an organized layout.
Idea & Process
The creation process involved brainstorming, designing, feedback, and final adjustments before professional production.
To showcase the craftsmanship of the product, I decided to use illustrated artwork representing the ingredients for each variation. I also chose rough typography to give it an artisanal feel but kept the description in a simple sans serif for readability. For the colors, I chose a subtle black background paired with white text to create a sophisticated contrast.
Result
The front label features the logo, product name, illustrated imagery, and a brief description, all designed to emphasize the craftsmanship of each product. Customers are easily informed about the product through both the imagery and text, gaining an understanding of its quality through the style choices.
