DIGITAL HUB DENMARK
& FARUM BYTORV
Jr. Art Director, Motion Graphic Designer
Project
Two Out of Home media campaigns were created for Digital Hub Denmark, a platform aimed at attracting tech talent to Denmark, and Farum Bytorv, a shopping center. The campaigns involved animating videos for posters and adshells, with Digital Hub Denmark’s ads displayed internationally at airports like Heathrow, Lisbon, and Berlin, while Farum Bytorv’s campaign ran primarily in Copenhagen.
Video Ads for Digital Hub Denmark
Idea
The Digital Hub Denmark campaign was part of a larger video series, using sitcom-style humor to highlight the benefits of working in Denmark. These Out of Home ads served as teasers, directing viewers to a website where they could explore more about the sitcom.
In contrast, Farum Bytorv employed playful “dad humor” with witty text and quirky visuals, animated to draw in local shoppers.
Animated Ads for Farum Bytorv
Process
For Digital Hub Denmark, the sitcom-inspired visuals were designed to reflect the fun, relatable aspects of working in Denmark, with the Out of Home media acting as the entry point to the broader campaign online.
The Farum Bytorv animations focused on light-hearted humor and catchy visuals to capture attention and attract buyers. Each animation was optimized for its display format, ensuring clear and engaging messaging across various public locations.