CONTENT PRODUCTION
Polhus, category Attefallshus
Project
The brief was to create a strong and usable content bank for Polhus’ Attefall house category. The challenge was to create material that could represent the category in a real and inspiring way, while still working across multiple channels.
The shoot took place at a customer’s home in Sigtuna, featuring a fully built Attefall house in its actual environment. I was responsible for the full production. From planning and coordination to photography, styling, filming, and drone operation.
Idea
We wanted the content to feel real and relatable to highlight how the house is actually used.
The setting gave us a natural starting point. A late summer atmosphere, a lived in space, and a house designed to host friends and family. We styled the environment to enhance what was already there, focusing on warmth, simplicity, and a Scandinavian lifestyle feel.
The ambition was to capture a mix of perspectives. Wider lifestyle moments, closer details, and aerial views that placed the house in its surroundings.
Result
The shoot resulted in a high quality and versatile content bank that captures the Attefall house in a natural and authentic way. The material feels lived in and genuine, while still maintaining a clean and considered visual expression.
The material is now used across paid ads, the website, articles, and organic social media. It has become a key visual foundation for the category, supporting both ongoing communication and larger campaign moments.
