ZENDIUM & AUBO TVC
Jr. Art Director
Project
This project involved creating a TV commercial for Zendium, a toothpaste brand known for strengthening the mouth’s natural defenses, making it three times healthier. The ad aimed to blend humor and relief, emphasizing the benefits of using Zendium for dental health.
Concept
The narrative focused on the relief customers feel when using Zendium. With healthier mouths, dentists find themselves with fewer issues to address, leading to humorous interactions and lighthearted moments during dental visits. The ad effectively communicated the brand’s message while creating an enjoyable viewing experience.
Project
This project centered around the launch of AUBO’s new kitchen series, Sembra. A creative commercial was developed to highlight the strong bond customers have with the brand, incorporating a humorous tone to engage
viewers.
Concept
The ad features a customer camouflaging themselves in the store to avoid leaving their beloved kitchen cabinets, while another customer expresses frustration at not being invited to the launch party of new cabinet designs (that didn’t happen…). This playful approach showcases the emotional attachment to AUBO’s products, reinforcing the brand’s connection with its customers.