HARMAN/KARDON
Motion Graphic Designer, Video Editor
Project
For the JBL x Martin Garrix Music Academy campaign, in collaboration with Harman/Kardon, we were tasked with creating standout social media content. The campaign, featuring renowned DJ Martin Garrix, offered up-and-coming artists a unique chance to win a studio day with him.
Our role was to produce high-quality video content and banners, including organic posts and paid ads, designed to spread the campaign message to a broad audience.
Process
Our creative process centered on channeling Martin Garrix’s star power and JBL’s bold identity to generate excitement for the competition. By closely following JBL’s brand guidelines, we ensured visual consistency across all platforms while delivering high-impact content.
Each video and banner was thoughtfully edited and animated to showcase the stories of the shortlisted artists, blending Garrix’s energetic vibe with JBL’s aesthetic. The content was optimized for various social media channels to maximize reach and engagement.
Result
As a result, we produced high-quality content featuring dynamic animations that combined JBL’s bold branding with Martin Garrix’s energetic persona. Each video was crafted with precision, ensuring it had the potential to make a strong impact across media platforms.
